Esurance launches ‘election insurance’ for disgruntled voters, starting April 1



The calendar may still say March, but April Fools’ Day is already in full swing in brand-land.


Esurance got a head start on the annual bacchanal of marketing gimmickry with a commercial announcing that it will begin offering “election insurance” for voters who can’t stomach the idea of a certain presidential candidate getting keys to the nuclear codes.


Backed by an overblown patriotic soundtrack, brand spokesman John Krasinski intones about the “modern world evolving” as a horrorstruck family learns the election results and promptly packs all of their belongings into a van. Read more…


More about April Fools Day, Esurance, Advertising, and Business


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